Hospitality Marketing Management (4th Revised edition) by David C. Bojanic, Robert D. Reid, ISBN 9780471476542

Publisher Description:
This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. It: includes coverage of tourism marketing; features new material on marketing technology and its implications in the hospitality industry; offers international coverage; and, provides new, applications approach to the discipline of marketing.